Brief

Wan Mei is a Hong Kong startup aiming to capture dried seafood online business. The client has asked for a logo and a branding that is modern yet keeping the sense of Chinese tradition.

To accomplish this, we have pixelated and designed the traditional text combined with the elegant red colours to capture the soul of the Chinese tradition. Furthermore, we have used a minimalism design and added the extra touch of Chinese pinyin to bring out the modern feel to the logo.